Legal
TERMS OF SERVICE
Last Updated: May 23, 2026
Please read these Terms of Service carefully before using this website or making any purchase. By accessing or using the website located at thenothingbrand.com, richestno1.com, or any associated subdomain (collectively, the "Site"), or by making any purchase through the Site, you agree to be bound by these Terms. If you do not agree, do not use the Site.
THE COMPANY
The Site is owned and operated by The Nothing Brand LLC, a Texas limited liability company ("Company," "we," "us," or "our"). The Company may be contacted via the Contact page located on the Site.
ELIGIBILITY
You must be at least 18 years of age to use the Site or make any purchase. By using the Site, you represent and warrant that you are at least 18 years of age and have the legal capacity to enter into a binding agreement. The Company reserves the right to refuse service to any person at any time, for any reason.
THE RICHEST NO1 — EXPLICIT DISCLOSURE OF NO BENEFIT
The "Richest NO1" feature of the Site (the "NO1 Experience") is a novelty entertainment product. By purchasing the NO1 Experience, you expressly acknowledge and agree to all of the following:
(a) No Product or Service. The NO1 Experience provides absolutely no product, service, digital asset, physical good, benefit, entitlement, right, license, membership, access, reward, return, investment, or value of any kind whatsoever, whether tangible or intangible, express or implied.
(b) Display Only. The sole and complete effect of a NO1 Experience purchase is the temporary display of the name or handle submitted by the purchaser on the Site, until a subsequent purchaser completes a purchase at a higher price. This display may last any amount of time, from seconds to an indefinite period, and no specific duration is guaranteed or implied.
(c) Price Increases. The purchase price increases by one cent ($0.01) following each completed transaction. The Company makes no representation regarding the rate of future purchases, the duration of any name display, or the ultimate price the NO1 Experience may reach.
(d) No Refunds. All sales of the NO1 Experience are final and non-refundable. Because the transaction delivers exactly what is disclosed — temporary name display and nothing else — no refund, chargeback, or dispute shall be valid on the grounds that the purchaser did not receive a product, service, or value. Purchasers who initiate chargebacks without valid basis may be reported to their payment provider.
(e) Voluntary Transaction. Each purchase of the NO1 Experience is made voluntarily, with full knowledge of the nature of the transaction, after review of this disclosure and completion of the acknowledgment checkbox presented at the time of purchase.
(f) Entertainment Purpose Only. The NO1 Experience is offered solely for novelty and entertainment purposes. It is not an investment, lottery, raffle, sweepstakes, game of chance, or financial instrument of any kind. No purchase is necessary to view the Site.
(g) Acknowledgment at Purchase. At the time of each NO1 Experience purchase, the purchaser is required to actively check a box confirming that they have read and understood this disclosure. Completion of that checkbox constitutes a binding acknowledgment of all terms set forth in this Section 3.
(h) Concurrent Purchases. Multiple users may initiate and complete purchases simultaneously. The price displayed at the time of form entry may differ from the price at the time of checkout completion or webhook processing. The Company makes no guarantee that any specific price will be available at the time of payment, that any specific throne duration will be achieved, or that simultaneous purchases will not occur. Each purchaser acknowledges that the price-per-purchase mechanic is dynamic and that all sales are final regardless of price variance between display and settlement.
SHOP — APPAREL AND MERCHANDISE
(a) Products. The Company offers branded apparel and merchandise for purchase through the Site ("Products"). All Product descriptions, images, and specifications are provided in good faith and are subject to change without notice.
(b) Pricing. All prices are listed in U.S. dollars and are subject to change at the Company’s discretion. The Company reserves the right to correct pricing errors.
(c) Orders. Submission of an order constitutes an offer to purchase. The Company reserves the right to accept or decline any order. Orders are confirmed upon receipt of payment.
(d) Shipping. Products are fulfilled and shipped by third-party print-on-demand and fulfillment partners. Estimated delivery times are provided in good faith but are not guaranteed. The Company is not responsible for delays caused by carriers or customs.
(e) Returns. Because Products are custom-printed on demand, all sales are final. Returns or exchanges will be accepted only in the case of defective or materially incorrect Products, as determined by the Company in its reasonable discretion. Any such claim must be submitted within 14 days of delivery.
INTELLECTUAL PROPERTY
All content on the Site, including without limitation the Nothing Brand name, logo, trademarks, service marks, trade dress, text, graphics, images, software, and the overall design and appearance of the Site, is the exclusive property of the Company or its licensors and is protected by applicable intellectual property laws. No content from the Site may be reproduced, distributed, modified, or used in any manner without the prior written consent of the Company.
PROHIBITED CONDUCT
You agree that you will not: (a) use the Site for any unlawful purpose or in violation of any applicable law or regulation; (b) attempt to gain unauthorized access to any portion of the Site or any system connected to the Site; (c) use any automated means to scrape, crawl, or collect data from the Site; (d) submit false, misleading, or fraudulent information in connection with any purchase; (e) engage in any conduct that disrupts, damages, or impairs the functionality of the Site; or (f) use the Site to transmit any harmful, offensive, or objectionable content.
DISCLAIMER OF WARRANTIES
The Site and all content, products, and services available through the Site are provided on an "as is" and "as available" basis without warranty of any kind, express or implied. The Company expressly disclaims all warranties, including without limitation any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. The Company does not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.
LIMITATION OF LIABILITY
To the fullest extent permitted by applicable law, the Company and its members, managers, officers, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages arising out of or in connection with your use of the Site, any purchase made through the Site, or these Terms, even if the Company has been advised of the possibility of such damages. The Company’s total cumulative liability to you for any claims arising under these Terms shall not exceed the greater of (a) the total amount you paid to the Company in the twelve (12) months preceding the claim or (b) one hundred dollars ($100.00).
INDEMNIFICATION
You agree to indemnify, defend, and hold harmless the Company and its members, managers, officers, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or in connection with: (a) your use of the Site; (b) your violation of these Terms; (c) your violation of any applicable law or regulation; or (d) any claim that your submitted name, handle, or other content violates the rights of any third party.
GOVERNING LAW AND DISPUTE RESOLUTION
(a) Governing Law. These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions.
(b) Dispute Resolution. Any dispute arising out of or relating to these Terms or your use of the Site shall be resolved exclusively through binding arbitration administered by a mutually agreed-upon arbitrator in Travis County, Texas, in accordance with applicable arbitration rules. Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent irreparable harm.
(c) Class Action Waiver. You agree that any dispute resolution proceedings will be conducted on an individual basis only. You hereby waive any right to participate in a class action, collective action, or representative proceeding.
PRIVACY
The Company collects minimal personal information necessary to process transactions and display names on the Site. By making a purchase, you consent to the collection and use of your name or handle, payment information (processed and stored securely by our payment processor, Stripe, Inc.), and email address (if provided) for order confirmation and communication purposes. The Company does not sell personal information to third parties. Payment card data is processed exclusively by Stripe and is not stored by the Company.
MODIFICATIONS
The Company reserves the right to modify these Terms at any time. Updated Terms will be posted on the Site with a revised "Last Updated" date. Your continued use of the Site following the posting of revised Terms constitutes your acceptance of such changes. It is your responsibility to review these Terms periodically.
SEVERABILITY
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid, illegal, or unenforceable provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable.
ENTIRE AGREEMENT
These Terms, together with any additional terms and conditions incorporated herein by reference, constitute the entire agreement between you and the Company with respect to the subject matter hereof and supersede all prior agreements, negotiations, and understandings, whether oral or written.
— END OF TERMS OF SERVICE —
The Nothing Brand LLC · thenothingbrand.com